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The Best Way To Get Started Learning About Customer Discovery

I love learning about customer discovery.

Unfortunately, when I first got interested in how to interview customers, I had a hard time figuring out where to start.

So, if you are trying to learn more about talking to potential customers, here's the best way to get started:

  • Read This BookThe Mom Test by Rob Fitzpatrick will give you a lay of the land, and is a helpful way to get your bearings. (If you're in more of a B2B enterprise market, checkout Lean Customer Development by Cindy Alvarez.)
  • Watch This YouTube Video: "Doing Customer Discovery is like searching for the Holy Grail." by Steve Blank is a must-watch beginner resource for anyone interested in customer discovery. There are dozens of jumping off points here.
  • Listen To This Podcast: And if you really want to start going down the rabbit hole, listen to episode 6 "Great Entrepreneurship is Artistry" by Mike Maples, Jr. on the Starting Greatness podcast.

These 3 resources will exponentially accelerate your learning process.